OUR STORY
A Legacy of Fine Jewellery Since 1927
For nearly a century, La Perla Jewellery has brought together timeless craftsmanship, carefully selected pieces and personal service.
Founded in 1927 on the Red Sea coast, La Perla began
as a small atelier with a singular vision: to create fine
jewellery of exceptional beauty and integrity.
From those early days to today, our dedication to
craftsmanship, quality and personal service has
remained unchanged.
1927
La Perla is founded in Hurghada with a vision for timeless fine jewellery
2004
We open our boutique in El Gouna, bringing our heritage to the lagoon.
2008
Our Makadi Bay boutique opens, extending our family to the bay.
2012
A new atelier and workshop ensure every piece meets our highest standards.
Today
Nearly a century on, our legacy shines—crafted for today and tomorrow.
Made with skill, meant to be treasured.
The finest materials. Enduring beauty.
Relationships built on trust, care and discretion.
Explore the collection online, speak with us on WhatsApp or visit your nearest boutique.